Kano cheatsheets

Use these Kano model cheatsheets as quick-reference guides for each stage of running a Kano survey and turning customer feedback into product decisions. This page covers the core Kano framework steps: category definitions, survey question format, evaluation matrix mapping, and feature prioritisation for roadmap planning.

If you are learning how to apply the Kano model in product management, these visual summaries are designed to help you move from raw response data to clear feature priority decisions faster.

Downloadable Kano model reference images

Each portrait image below focuses on one practical part of the Kano analysis process. Click any image to open the full-size version.

Categories

Overview of Kano model categories including Must-have, Performance, Delighter, Indifferent and Reverse, with plain-language definitions to support feature classification.

Survey format

Summary of the standard Kano survey question format, including functional and dysfunctional question pairs and typical response options used in Kano questionnaires.

Categorisation table

Reference version of the Kano evaluation table (categorisation matrix) showing how combined response pairs map to final Kano categories during analysis.

Prioritisation

Practical Kano prioritisation guide for sequencing Must-have, Performance and Delighter features into a product roadmap based on customer value and implementation choices.

How to use these Kano cheatsheets

Start with the survey format sheet when creating your questionnaire, then use the categorisation table to classify responses, and finally apply the prioritisation guide to decide what to build next. Together, these four references provide a complete quick-start workflow for Kano model analysis and feature prioritisation.