Frequently Asked Questions

What is a Kano model survey?

The Kano model is a technique invented by Noriaki Kano for categorising product features according to customer satisfaction.

It's now used as a user research tool to inform prioritisation of product roadmaps.

You can find out what your users think about existing or potential features for your product - maybe they are indifferent to those features so you can save time by not building them, or maybe they are a 'must have' so you had better prioritise them before you launch.

The insight you can get from Kano can transform the way you prioritise your backlog.

Read this article for more infomation about Kano analysis.

What is KanoSurveys.com?

A simple online platform for creating, running, and analysing Kano surveys.

Before KanoSurveys.com, teams had to create surveys manually in other standard survey tools and then copy / paste the raw results into a custom-built spreadsheet with complex formulas, or even get a software engineer to do the analysis. It was hard work!

So we built a self-serve tool to automate the hard stuff, so you can spend time on what's valuable to you - the insight.

KanoSurveys.com is so easy to use, everything is just point and click, and the analysis is all automated and in real-time.

How much does KanoSurveys.com cost?

We have a free tier which will always be available, and has enough capacity for small projects.

We also have a paid tier for larger / more complex projects, or where you need particular features. The cost is currently very low as this is a new product, and your price will be locked in forever once you upgrade.

We take payment via Stripe so it's easy and safe, and you can cancel any time with no messing about and no fees (and no hard feelings!).

View the full details of pricing here.

How do I use KanoSurveys.com?

  1. Register a free account in 30 seconds

  2. Create a survey - give it a name, a description, and list the features you want feedback on

  3. Share the custom link with your participants so they can fill in the survey

  4. Wait for the responses to come in

  5. View the automated analysis to see how each feature is categorised, and the level of confidence

  6. Use the insights to inform your roadmap, share with stakeholders etc.

Simple! See How it works for more detail.

How do I analyse my own results?

We don't support analysing external results yet, mostly because it's very hard to build a feature that can handle the wide variety of different data formats that might exist.

However we're open to the idea and are trying to find a way to make it work. If you have some data you need analysing, please send us a sample at the email address below.

Got a different question?

Give us feedback directly, or get in touch on: hello@zzzkanomodel.33mail.com