How it works
1. Register an account
Visit the Register page and enter your work email address and a unique password. No credit card required.
2. Create a survey
Once you've registered and are logged in, visit the New Survey page, and you'll see the following fields:
Name: this will show in the dashboard so you know which survey is which at a glance. It will also appear at the top of the survey response page, so participants will know what the survey is about.
Description: this is extra information that will appear on the survey response page, so you can give participants extra information and detail about your product and why you're doing this survey. The better context they have about things, the higher quality their answers will be.
Success URL (Premium feature): enter a URL to redirect participants to after they've successfully responded to your survey. This could be a thank you page on your site, a blog article, a product sales page, whatever you like. If you leave this blank then participants will get a standard thank you page on our platform.
Completion message (Premium feature): if you want to use the standard success page, you can show a custom message on that page if you need to give the participant some follow on instructions or just want to say thanks in an authentic way.
Logo and colours (Premium feature): style the survey form to match your brand.
Custom fields (Premium feature): create custom questions to collect additional information from your participants, for example name, email address, demographic information or whatever else you need. You can choose between a plain text field, a 'single choice' where the participant can select a single predefined answer, or a 'multiple choice' question where they can select many predefined answers.
Features: for each feature you want to test, describe what the feature is or what it does. A few examples for a music streaming app:
- Search for songs by artist, song title or album
- See related songs that are from the same genre
- Save songs to a playlist that I can find again later
- Share my playlist with my friends through the iOS default share action
The clearer you can make the feature descriptions, the better participants will understand and the better the signals you'll get in the survey anaylsis.
Press "Save" and that's it, your survey is created and you'll be sent back to the Dashboard.
3. Activate the survey
Click the toggle next to the survey to activate it so it is live to the public and can receive responses.
If you don't do this, people won't be able to fill in the survey. Any time you want to stop receiving responses, you can just click the toggle again to take it offline.
4. Share the link
Click the respond button next to the survey so open it up. Then copy the URL from the navigation bar in your browser, and then share it with your participants however suits you best - email, messaging, etc.
Share it with people that are targeted to your industry, product or even particular features. You want to make sure you're selecting participants that are representative of your overall user base or target audience, that way the results will be reliable and relevant to you.
The more people you share it with, the more responses you'll get, and the better your results will be.
5a. Wait for the responses to come in
As responses come in you'll see the counter going up.
Once a survey has responses, you can no longer edit the survey as this would spoil the integrity of the results, since some participants might be responding to different descriptions or even different features entirely.
5b. Import responses
If you've already got some responses that you collected through another survey platform, or even if you collected them manually offline somewhere, you can put those responses into a spreadsheet and upload them to the platform.
Use the import wizard to guide you through the process.
6. View the results
Finally, you get to see your results! Click the "View analysis" link underneath the response counter.
The Kano analysis is performed in real-time, so every time you get a new response you can view the results again to see how things have changed.
Each feature is analysed separately and displayed in a table. For each feature you get two pieces of insight:
The Kano category: where we can detect a single category that is significantly ahead of the others, you'll see a green category name with a tick. This indicates we're confident that the category is accurate. That doesn't mean it won't change it you get more results, just that it's the clear winner so far.
If we can't detect a single category, you'll see potentially multiple categories in orange with a confidence percentage next to them. That confidence shows how close they are to being the significant winner. This is helpful to see how strong the signals are, even if they're not completely significant yet.
The radar chart: each response is categorised individually, and this graph shows the distribution of response categories for each feature. It shows you visually how the 'votes' were spread amongst the different categories and can reveal if there's a split decision, or a sub-group with a strong view in another category, or even if you just got a mix of confusing answers.
Hopefully that's given you a good overview of how to set up and run a Kano survey, and how to interpret the results.
For more info on interpreting the results, see using Kano for prioritisation.
Register now - it's free and takes seconds, and you can have your first survey running in just 2 minutes time:
Get started now