About

We built KanoSurveys.com because we love the Kano analysis technique and couldn't find a great tool to help apply it.

We plan to make our platform into the market's best customer satisfaction tool. Here's how:

Our vision

The Kano model has two main problems:

1. Running and analysing surveys is Hard

   It's hard to actually execute because of the special format of the surveys and bespoke analysis. A high quality participant user experience is vital to the quality of the insight so standard survey tools are often sub par for Kano. Then importing and exporting data between different systems and possibly even writing custom code to perform detailed analysis is just too high of a barrier.

   This means people are put off Kano before they've been able to try it, even though they want to because it's taught in schools, in industry blogs and articles, at conferences and so on.

   Our vision is to build a platform that fulfills all the normal criteria expected of a great user research tool - it does the job well, it's easy to use, configurable, brandable, automated so it does all the heavy lifting for you, and real-time so you're always getting the latest info.

2. Applying Kano insight is Hard

   The insight can be hard to apply because the basic categorisation is quite high level, and so it's not obvious how that feeds into a roadmap or how to use that insight to prioritise your work.

   We need more detailed analysis to dig into the data (classic discrete analysis, new continuous analysis, confidence levels, sub-categories, radar charts and so on), and extra features to layer additional insight on top (demographics, importance, CSAT, comments and so on).

   Being able to slice and dice the data and get actionable insight is the key to making Kano a staple in every team's user research toolbox.

   Our vision is to create a joined up all-in-one tool for measuring customer satisfaction using a combination of Kano model and other techniques, and to make it easy to apply the insight immediately by offering actionable data on prioritisation, value and impact.

The approach

The platform is constantly being iterated to improve the product. We'll gradually raise prices for the Premium version as it gets better and better, but we'll lock in your current price for life when you sign up.

We're very open to feedback and suggestions, or questions if you need help. If you want to chat, drop us a line via email - hello@zzzkanomodel.33mail.com