Give FeedbackThe Kano Model made easy.
Quickly get deep insight into what drives customer satisfaction for your product with our free tool for running and analysing Kano model surveys.
Used by companies all over the world
Kano Model surveys should be easy to run
The Kano model is a fantastic user user research technique, but it's high effort to get right. That's where we come in!
No more spreadsheets, no more templates, no more forms, no more exporting / importing from different vendors and no more manually processing data!
With our tool you can set up your Kano survey in a flash and we'll automatically analyse the responses in real time and categorise your features as soon as the responses start coming in. Easy!
Step 1
Describe the features you want to test
Step 2
Share the survey link with your participants
Step 3
View the automatic analysis in real-time
Press play to watch this short video and learn about how Kano Surveys can help you to prioritise your roadmap and maximise customer satisfaction.
What is the Kano Model?
The Kano model is a user research technique developed in the 1980s by Professor Noriaki Kano, which categorises product features into five categories:
- Must-have - or "basic expectations"
- Performance - customer satisfaction increases in line with the quality of the feature
- Delighters - if present, people are surprised and delighted
- Reverse - actively disliked by customers
- Indifferent - nobody cares if these features exist or not
Using these categories, you can prioritise your roadmap and invest the right amount to maximise customer satisfaction.
Learn more about the Kano model, and using Kano in product management.
Our Kano model tool takes care of everything
Kano analysis requires a specific format of questionnaire to capture the right feedback, then the responses require data processing to actually provide the insight.
Our survey tool does this for you, automatically.
Just describe the features you want to test and the platform does all the hard work of asking the questions in the right format.
Then as the responses come in, the Kano analysis is applied automatically and you can see the results in real time.
You can even create custom questions to collect key information from each participant such as their name or email address.
Example Kano survey about car features
See a working example 👀
Put yourself in your user's shoes and see how simple and easy it is to fill in a Kano survey.
After you've filled in the survey, check out the full analysis showing the categorisation of the different features.
This is the secret sauce of the platform - no more crunching numbers in a spreadsheet or trying to sync up multiple different tools to talk to each other. Just automatic, instant insight!
Import your data or publish a survey
We can help with both collecting data, and analysing that data.
If you already have results from your own surveys, you can save time and upload them into our platform to have the analysis done for you.
Or you can use our platform to quickly publish a survey and gather the results. Surveys are heavily customisable to fit your brand and to properly explain the features to respondents so you get the best insight.
Create custom fields to segment your results
Sometimes you will have groups of people within your results who feel differently about the features.
You can create custom fields on your Kano survey to capture whatever extra dimensions are useful to you - demographics, lifestyle preferences, etc.
Then you can automatically slice and dice the analysis by any combination of those fields to narrow down and see how perception varies within your data set.
See your Kano categories at a glance
With our custom categorisation analysis you can quickly find out the primary Kano category for each feature, based on which is the most common answers from your participants.
If there's isn't yet a primary category we'll show the candidates with a confidence level so you can see which way it's headed.
And for extra transparency you can also see a detailed breakdown of how your participants voted - the breakdown will show if you there are other sub-categories that might be interesting to follow up on.
Prioritise your backlog with data
Using the Kano categories assigned to each feature and the overall satisfaction impact calculated from the scores, we can suggest the right sequence for building features to maximise customer satisfaction.
So you can go from qualitative survey results to quantitative and actionable insight fully automatically with no extra effort.
Deep dive into advanced Kano analysis
We have two more types of in-depth Kano model analysis where we calculate different views of the data to show their position on a continuous matrix and even overall customer satisfaction potential.
These techniques allow the strength of each individual response to come through and can reveal very interesting results that wouldn't have shown up in the simple categorisation.
Unlock more with Premium
Our free level comes with everything you need but if you're looking for a bit extra you can upgrade to and get access to:
- Whitelabel branding options
- Export your results
- Redirect to custom URL on success
- Test more than 10 features
- Email support and more!
We're adding new features all the time and when you upgrade we'll lock in that price for the lifetime of your account.
Sign up now, get started immediately
The Kano model is fantastic for:
- Getting clear feedback to help prioritisation
- Going beyond satisfaction and into delighting
- Understanding how customer satisfaction changes over time
If you're in any sort of product development role then you need to include Kano in your toolkit.
