Give FeedbackMake the Kano Model easy. Prioritise what truly matters.
Quickly create Kano surveys, collect feedback, and uncover what delights users, what they expect, what drives true satisfaction.
Used by Product & Research teams at
How KanoSurveys works
The Kano model is a fantastic user user research technique, but it's high effort to get right. That's where we come in!
No more spreadsheets, no more templates, no more forms, no more exporting / importing from different vendors and no more manually processing data!
1. Describe the features you want to test
2. Share the survey link with your participants
3. View the automatic analysis in real-time
What is the Kano Model?
The Kano model is a user research technique developed in the 1980s by Professor Noriaki Kano, which categorises product features into five categories:
- Must-have - or "basic expectations"
- Performance - customer satisfaction increases in line with the quality of the feature
- Delighters - if present, people are surprised and delighted
- Reverse - actively disliked by customers
- Indifferent - nobody cares if these features exist or not
Using these categories, you can prioritise your roadmap and invest the right amount to maximise customer satisfaction.
Learn more about the Kano model, and using Kano in product management.
Everything you need to run better Kano surveys
Survey builder
Intuitive drag-and-drop interface for quickly creating surveys
Import or publish
Import existing data or publish surveys online and start collecting
Custom segmentation
Slice results by different criteria to gain deeper insights
Category breakdown
See the big picture with a clear visual representation of your survey results
Prioritisation
Rank features and focus on what really moves the needle on customer satisfaction
Deep dive analysis
Gain detailed insights into your survey results for informed decision-making
See a real working example
Put yourself in your user's shoes and see how simple and easy it is to fill in a Kano survey.
After you've filled in the survey, check out the full analysis showing the categorisation of the different features.
This is the secret sauce of the platform - no more crunching numbers in a spreadsheet or trying to sync up multiple different tools to talk to each other. Just automatic, instant insight!
★ Premium
Advanced analytics. Built for pros.
Unlock powerful features to go deeper and drive product decisions with stronger confidence.
- Advanced Kano analysis and prioritisation
- Export your results
- Unlimited number of responses per survey
- Email support, and more!
Ready to build what users love?
Join thousands of product managers, UX researchers and customer experience pros who are using KanoSurveys to prioritise their roadmap and maximise customer satisfaction.
