Survey analysis

Name New sports car
Num features 6
Num responses 57
Started at Fri 25th Feb 2022, 11:46am (UTC)
Status Active

Standard Kano categorisation

For each feature we show the primary Kano category if there's a clear enough signal (in green), otherwise we'll show the contenders with a confidence level next to each one (in orange). As more answers come in, the categorisation and confidence will update.

1
Gullwing doors

Category: Delighter (91%)

2
Heated seats

Category: Delighter (83%)Category: Indifferent (56%)

3
High performance engine

Category: Indifferent (85%)

4
Brakes

Category: Must-have (97%)

5
Self driving

Category: Delighter (80%)

6
Battery level indicator

Category: Must-have (72%)Category: Performance (53%)

Continuous matrix analysis

This analysis plots the features on a grid to show the sensitivity within the categorisation. You may get slightly different answers - the categorisation approach is lossy (everything is reduced down to a single category), whereas this is more sensitive and allows for the strength of each expression (eg. tolerate vs dislike vs expect).

Positive
U
D
D
P
R
I
I
M
R
I
I
M
R
R
R
U
1
2
3
4
5
6
Negative
Delighter
Performance
Must have
Indifferent
Unknown
Reverse
1

Gullwing doors: Doors that are hinged at the top instead of the side so they open upwards and look like a bird lifting its wings, to make getting in and out easier and because it looks amazing!

2

Heated seats: Built-in seat warmers so you can warm your body directly rather than turning on the fans. This would be much quicker and the temperature can be controlled much more carefully so you don't overheat.

3

High performance engine: A responsive and efficient engine, with quick acceleration and a top speed to go as fast as you want.

4

Brakes: Brakes to slow or stop the car safely and quickly when you press the brake pedal, in any weather conditions.

5

Self driving: Fully autonomous self driving function so you can sit back and relax on your journey, in total safety without having to touch the steering wheel or other controls.

6

Battery level indicator: An icon on the car's dashboard to show how much energy is left in the car so you know how far you've got left and when you need to recharge.

Customer satisfaction coefficients

This chart condenses the information about each feature down to a single measure of how customer satisfaction could change. Red / negative numbers show the dissatisfaction if the feature was absent, green / positive numbers show satisfaction if it was present.