Survey analysis

Name New sports car
Num features 6
Num responses 342
Started at Fri 25th Feb 2022, 11:46am (UTC)
Status Active

Filters

Use the custom data fields on this survey to filter and find segments in your results. Only single or multi choice fields are available as filters.

Can you drive?

Favourite cars




Standard Kano categorisation

The simplest version of Kano categorisation, according to the original Kano model technique. The winning category for each feature is whichever one has the most votes. Multiple categories may have the same count, or a category might win only by a very small margin.

Feature Must-havePerformanceDelighterIndifferentReverseUnknown
1: Gullwing doors 516155985513
2: Heated seats 36351271012617
3: High performance engine 5361911011224
4: Brakes 1478534391126
5: Self driving 15201301064823
6: Battery level indicator 1116665531433

Kano category confidences

Applying statistical calculations to the categorisation counts, we can check whether the winning count is by a significant margin or not. For each feature we show the primary Kano category if there's a clear enough signal (in green), otherwise we'll show the contenders with a confidence level next to each one (in orange).

The radar chart visualisation also helps to more easily see how the answers spread across the difference categories.

1
Gullwing doors

Category: Delighter ✅Category: Indifferent (50%)

2
Heated seats

Category: Delighter ✅Category: Indifferent (71%)

3
High performance engine

Category: Indifferent (91%)Category: Delighter (70%)

4
Brakes

Category: Must-have ✅

5
Self driving

Category: Delighter ✅Category: Indifferent (73%)

6
Battery level indicator

Category: Must-have ✅

Continuous matrix analysis

This analysis plots the features on a grid to show the sensitivity within the categorisation. You may get slightly different answers - the categorisation approaches above are lossy (everything is reduced down to a single category), whereas this is more sensitive and allows for the strength of each expression (eg. tolerate vs dislike vs expect) within a category.

Positive
U
D
D
P
R
I
I
M
R
I
I
M
R
R
R
U
1
2
3
4
5
6
Negative
1

Gullwing doors

2

Heated seats

3

High performance engine

4

Brakes

5

Self driving

6

Battery level indicator

Customer satisfaction coefficients

This chart condenses the information about each feature down to a single measure of how customer satisfaction could change. Red / negative numbers show the dissatisfaction if the feature was absent, green / positive numbers show satisfaction if it was present.

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