Survey analysis

Name New sports car
Num features 6
Num responses 164
Started at Fri 25th Feb 2022, 11:46am (UTC)
Status Active

Filters

Use the custom data fields on this survey to filter and find segments in your results. Only single or multi choice fields are available as filters.

Can you drive?

Favourite cars




Standard Kano categorisation

For each feature we show the primary Kano category if there's a clear enough signal (in green), otherwise we'll show the contenders with a confidence level next to each one (in orange). As more answers come in, the categorisation and confidence will update.

1
Gullwing doors

Category: Delighter ✅

2
Heated seats

Category: Delighter ✅Category: Indifferent (87%)

3
High performance engine

Category: Indifferent (94%)Category: Delighter (50%)

4
Brakes

Category: Must-have ✅

5
Self driving

Category: Delighter ✅Category: Indifferent (53%)

6
Battery level indicator

Category: Must-have ✅

Continuous matrix analysis

This analysis plots the features on a grid to show the sensitivity within the categorisation. You may get slightly different answers - the categorisation approach is lossy (everything is reduced down to a single category), whereas this is more sensitive and allows for the strength of each expression (eg. tolerate vs dislike vs expect).

Positive
U
D
D
P
R
I
I
M
R
I
I
M
R
R
R
U
1
2
3
4
5
6
Negative
1

Gullwing doors

2

Heated seats

3

High performance engine

4

Brakes

5

Self driving

6

Battery level indicator

Customer satisfaction coefficients

This chart condenses the information about each feature down to a single measure of how customer satisfaction could change. Red / negative numbers show the dissatisfaction if the feature was absent, green / positive numbers show satisfaction if it was present.

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