Survey analysis

Name New sports car
Num features 6
Num responses 80
Started at Fri 25th Feb 2022, 11:46am (UTC)
Status Active

Standard Kano categorisation

For each feature we show the primary Kano category if there's a clear enough signal (in green), otherwise we'll show the contenders with a confidence level next to each one (in orange). As more answers come in, the categorisation and confidence will update.

1
Gullwing doors

Category: Delighter ✅

2
Heated seats

Category: Delighter (99%)Category: Indifferent (86%)

3
High performance engine

Category: Indifferent ✅

4
Brakes

Category: Must-have ✅

5
Self driving

Category: Delighter ✅

6
Battery level indicator

Category: Must-have ✅

Continuous matrix analysis

This analysis plots the features on a grid to show the sensitivity within the categorisation. You may get slightly different answers - the categorisation approach is lossy (everything is reduced down to a single category), whereas this is more sensitive and allows for the strength of each expression (eg. tolerate vs dislike vs expect).

Positive
U
D
D
P
R
I
I
M
R
I
I
M
R
R
R
U
1
2
3
4
5
6
Negative
1

Gullwing doors

2

Heated seats

3

High performance engine

4

Brakes

5

Self driving

6

Battery level indicator

Customer satisfaction coefficients

This chart condenses the information about each feature down to a single measure of how customer satisfaction could change. Red / negative numbers show the dissatisfaction if the feature was absent, green / positive numbers show satisfaction if it was present.