Give FeedbackSurvey analysis
| Name | New sports car |
|---|---|
| Num features | 6 |
| Num responses | 355 |
| Started at | Fri 25th Feb 2022, 11:46am (UTC) |
| Status | Active |
Filters
Use the custom data fields on this survey to filter and find segments in your results. Only single or multi choice fields are available as filters.
Standard Kano categorisation
The simplest version of Kano categorisation, according to the original Kano model technique. The winning category for each feature is whichever one has the most votes. Multiple categories may have the same count, or a category might win only by a very small margin.
| Feature | Must-have | Performance | Delighter | Indifferent | Reverse | Unknown |
|---|---|---|---|---|---|---|
| 1: Gullwing doors | 6 | 17 | 160 | 101 | 58 | 13 |
| 2: Heated seats | 38 | 37 | 131 | 105 | 27 | 17 |
| 3: High performance engine | 57 | 61 | 98 | 103 | 12 | 24 |
| 4: Brakes | 152 | 88 | 36 | 41 | 12 | 26 |
| 5: Self driving | 15 | 21 | 134 | 109 | 52 | 24 |
| 6: Battery level indicator | 116 | 68 | 66 | 56 | 15 | 34 |
Kano category confidences
Applying statistical calculations to the categorisation counts, we can check whether the winning count is by a significant margin or not. For each feature we show the primary Kano category if there's a clear enough signal (in green), otherwise we'll show the contenders with a confidence level next to each one (in orange).
The radar chart visualisation also helps to more easily see how the answers spread across the difference categories.
1
Gullwing doors
2
Heated seats
3
High performance engine
4
Brakes
5
Self driving
6
Battery level indicator
Continuous matrix analysis
This analysis plots the features on a grid to show the sensitivity within the categorisation. You may get slightly different answers - the categorisation approaches above are lossy (everything is reduced down to a single category), whereas this is more sensitive and allows for the strength of each expression (eg. tolerate vs dislike vs expect) within a category.
Gullwing doors
Heated seats
High performance engine
Brakes
Self driving
Battery level indicator
Customer satisfaction coefficients
This chart condenses the information about each feature down to a single measure of how customer satisfaction could change. Red / negative numbers show the dissatisfaction if the feature was absent, green / positive numbers show satisfaction if it was present.
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