Kano Model Tool

This survey is about: an online tool for doing user research using the Kano model. The tool can create and publish Kano surveys (like this one!), and collects responses from users for analysis.

Below is a list of product features. Please read the description of each feature, then imagine how you'd feel if you had that feature available to you, or if you did NOT have it available.

Take your time and be honest in your answers. When you're done, just press "Submit answers" at the bottom of the page. Thanks!

Widget to automatically share survey links via email or directly onto social media

How would you feel if you did have this feature?

How would you feel if you did NOT have this feature?



See a breakdown of the different sub-categories for each feature, so I can understand more detail about the different types of response

How would you feel if you did have this feature?

How would you feel if you did NOT have this feature?



Browse individual responses

How would you feel if you did have this feature?

How would you feel if you did NOT have this feature?



Export the responses and categorisation analysis into a spreadsheet

How would you feel if you did have this feature?

How would you feel if you did NOT have this feature?



Upload my own data to be categorised into the Kano model

How would you feel if you did have this feature?

How would you feel if you did NOT have this feature?



Have screener questions up front to filter out certain types of user who shouldn't take the survey

How would you feel if you did have this feature?

How would you feel if you did NOT have this feature?



Segment the analysis by the demographics of the users to see how preferences differ by user group

How would you feel if you did have this feature?

How would you feel if you did NOT have this feature?



Collect the importance of each feature alongside the Kano category

How would you feel if you did have this feature?

How would you feel if you did NOT have this feature?



Collect free-text comments from users for extra information about why they have given a particular response

How would you feel if you did have this feature?

How would you feel if you did NOT have this feature?



Apply my own branding to the survey (company name, logo, colours etc)

How would you feel if you did have this feature?

How would you feel if you did NOT have this feature?



Redirect users to a custom URL on completion of the survey

How would you feel if you did have this feature?

How would you feel if you did NOT have this feature?